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You must know your Buyer Persona perfectly, because it will be the profile of customers to whom you are going to sell your services or products, this also means being clear: what does he like? What are his motivations? where it belongs?.
Added to this, if you manage to be clear about the behavior and the new world in which the new client develops, accustomed to the speed of Amazon or being heard on social networks instantly, you will understand that things are changing very quickly, being aware of the current technology used by the new client, it can lead you to plan a solid strategy to develop a better sales force in your business.
The characteristics of the new client:
1. You need immediate attention as you are a very busy person.
2. Be wary of direct selling and mark it as spam.
3. Wi-Fi is your new oxygen, you are connected 24/7.
4. Expect free stuff.
5. You want a hyper-personalized offer.
6. You are an omnichannel being, you want to be served in the channel of your choice.
7 Look for brands that disrupt the market.
