DARVMEDIA

THE 6 STEPS OF THE WINNERS METHOD.

BY DARÍO REYNA

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We have spent our entire lives talking about putting all our attention on the customer. We still don’t. And we will have no other choice because the difference between winners and losers lies in understanding the customer. And we hear little, in general.

It is an exciting process that takes us back to the origins of our activity: refocusing on the client to truly understand him, using technology as a tool, reconnecting with him in a much deeper way, relationships that will lead, if we do it well, in transactions.

In the end, it is about that: seeking the best possible relationship with the people and entities that generate your income, and finding the way to expand your customer base in the future.

For everything else mentioned it will be of vital importance to us to use: The Winners Method.

The 6 steps of the Winners Method:

1. Understand the client, listening to him and understanding his motivations.

2. Redefine the vision and roles of your team by redesigning the integration of your channels under a customer-centric strategy and reinventing the capabilities you need.

3. Develop the phygital strategy, adding the best of the physical with the best of the digital.

4. Design the experiences you want your customers to receive.

5. Build advanced service models to differentiate yourself.

6. Connect with your customers.

Excerpt from the book: The Winners Method, by the author Pablo Foncillas.

Foncillas, P. (2019). WINNERS THE METHOD TO WIN CUSTOMERS IN THE AMAZON ERA. Barcelona, ​​Spain: Penguin Random House Publishing Group.

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