Professor Roger Hallowell developed an executive study of the electronic commerce process entitled “Virtuous Cycles: Improving Service and Lowering Costs in E.Commerce“, in which he exposes four closely related pillars…

You must know your Buyer Persona perfectly, because it will be the profile of clients to whom you are going to sell your services or products, this also means…

We have spent our entire lives talking about putting all our attention on the customer. We still don’t. And we will have no other choice…